Controversial advertizing

The new Bennetton campagne is launched. Lets go back to the 80s!

How controversial is this campagne in the 2nd decade of the new century? In a time where taboos are not existing anymore! Okay, we are talking about Bennetton in this blog, but is this enough to (re)create a brand? Is this enough to create more value to the market?

We ask: Where are the new ideas on the advertizing markets? There are millions of specialized and "unique" advertizing agencies. And no new ideas? It seems, that everything is already invented!

I remeber in the beginning of the 20th century in the theoretical physics there was the official oppinion: There´s nothing new to develop in physics - everything is already discovered. Then a new generation of physicist arrived and brought us a totally new world (Einstein, Plank etc..) with television, radio, later internet and much more!

Where is the new generation of advertizer?